Badtz-Maru (バッドばつ丸, Baddo Batsu Maru), a male penguin with spiky hair, is one of the many characters produced by the Japanese company Sanrio and created by Hisato Inoue in 1993. Unlike the more popular Hello Kitty, he has an attitude and is one of the few characters that is marketed to all genders. He was born on April 1st in Oahu, Hawaii.