CGI Commercial for VOOMA

For this project, I aimed to create a cohesive and recognizable visual identity for the entire brand. My main references in this endeavor were Jil Sander, Zara Home, and the work of the remarkable photographer Szilveszter Mako. We moved in the direction of brutalism with elements of Bauhaus. My primary task was to convey an atmosphere of monumentality, reliability, and raw tactility through various natural, textured materials and composition using long-focus optics. Soft light, underexposure, and lens imperfections became my primary tools in crafting the visual aesthetic. Behance: https://www.behance.net/gallery/234013669/CGI-Commercial-for-VOOMA